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The Evolution of Media

Media is a means by which information passes from a communicator to the information receivers. It has always been part of human existence. According to Neuman (2010) Researchers have acknowledged that history of media dates back before even people existed.  It was represented by signs during these ancient times. They include watching the weather patterns to foretell if rain was eminent near future or not. Climatic patterns were read from signs and symbols which formed part of the media. During these ancient times, communication was easily achieved since they did not convey complex information, until humans and their demand from cultural practices, technological advancement and the need of mass communication in the society.

With new cultural practices, evolution and civilization sets in. In previous times, information used to pass through word of mouth or letters jotted on a piece of paper, or in ancient times, scribbled on stone tablets and the Egyptian papyrus platform. The media consisted of the messenger who achieved this by riding on a horse back to the recipient's location. However, Noll (2007) noted that a turnaround came about when urgent matters needed solution. This prompted the development of new strategies to communicate. Innovation to this effect was thereby to take place.

Technological advancements that are gradually experienced throughout the planet also contributed to the change of conveying the message. As mentioned, the urgency and speed of message transfers brought rise to the development of new strategies to convey the messages. Letters were introduced in the seventeenth century to aid in this process. Individuals who were to expertise in message delivery were hired to send letters to different locations. Telephone was then introduced to people. This was later advanced by the introduction of the cellular phones and the internet in the late 1970s.

The mass-media were then introduced to reach a high number of people. Radio was created to take care of this course. Demers (2007) mentioned that this was achieved in the early eighteenth century in Italy by Marconi. This technology was overshadowed by the introduction of the Television in the late nineteenth century. Television was however costly to many people until the late twentieth century. During this time, the sets could only display a maximum of three colors; black, white and gray. Advancement was made when an all-round color TV was availed in the late twentieth century. Since then, television sets have continually been advanced.

Media evolution has continued to wonder many on the planet. Many researchers have assured that more advancement is still in wait. It is important to embrace this evolution as it makes livelihood more interesting and informative.